The Atlantic Forest Great Reserve is a voluntary initiative that brings together diverse stakeholders—public, private, community-based, non-governmental, and academic—to promote regional development actions focused on nature tourism within the largest remaining stretch of Atlantic Forest in the world.
Covering approximately 3 million hectares of conserved natural environments across the states of São Paulo, Paraná, and Santa Catarina, the area is home to rich wildlife, mountains, caves, waterfalls, bays, mangroves, and beaches. Recognized as an important natural, cultural, and historical heritage, the initiative aims to position the region as a nationally and internationally recognized nature tourism destination.
The movement was born from the conviction that the preservation and conservation of nature are vital to the balance of the planet and to future generations. It upholds the view that tourism can be a positive economic activity when carried out responsibly and sustainably, enabling a restorative economy and improving the quality of life of dozens of traditional and historic communities. This effort offers a unique opportunity to conserve one of the world’s most biodiverse regions. The Atlantic Forest is a national heritage of Brazil and must be valued, recognized, and preserved by all.
Recognized nationally and internationally as a tourism destination grounded in nature conservation and the appreciation of cultural and historical values—an area as significant as the Pantanal and the Amazon.
Conserved natural ecosystems and the appreciation of culture and history drive the socioeconomic development of this Atlantic Forest region, with ecotourism as the main catalyst.
- Respect and responsibility toward nature
- Environmental education and awareness
- Sustainability and conservation
- Collaboration and partnership in collective actions
- Quality and excellence in experiences
- Empathy and respect for others
- Appreciation of local culture, innovation, and creativity
- Always prioritizing a long-term vision and impact
We believe that the preservation and conservation of nature are fundamental to the balance of the planet and to future generations. We also believe that tourism can be a positive economic activity when carried out responsibly and sustainably.
We offer tourism experiences connected to nature and local culture, promoting environmental education and raising visitor awareness. We work in partnership with organizations, governments, and local communities to achieve our goals of nature preservation and conservation.
We are the Atlantic Forest Great Reserve, a tourism region that offers unique, nature-connected experiences while preserving and protecting the region’s biodiversity.
We believe in the power of nature to transform lives and in the importance of preserving and conserving the environment to ensure a sustainable future for all.
We believe that tourism is a positive economic activity when carried out responsibly and consciously, valuing biodiversity, local culture, and the sustainable development of destinations. We believe that the relationship between humans and nature is fundamental to our existence, and that environmental education is key to the preservation and conservation of nature.
For more information about the Atlantic Forest Great Reserve initiative, please consult our Brand Identity Manual by clicking the link alongside.
