It is available to all participating stakeholders in the initiative, who obtain this right upon signing the Letter of Principles.
Its use strengthens the identity and brand of the Great Reserve while enhancing the Network’s products.
All products bearing the Atlantic Forest Great Reserve logo undergo analysis and guidance from the Atlantic Forest Great Reserve Logo Usage Task Force, which is responsible for evaluating all received applications.
OBJECTIVES:
1. To encourage productions that highlight the identity of the Atlantic Forest Great Reserve;
2. To value entrepreneurs and stakeholders who prioritize the conservation of the Atlantic Forest in their businesses, products, and initiatives;
3. To encourage the qualification and professional development of those involved.
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