The Atlantic Forest is among the most exhuberant, lush tropical forests on Earth. Nearly as diverse of the better-known Amazon Forest, the Atlantic Forest, from colonization until the mid 20th century, was decimated to less than 13% of its original extent. The good news is that a huge, continuous, well-preserved piece of this forest remains, comprising 1.8 million hectares of continuous tropical forest, with its grand diversity of wildlife, mountains, caverns, waterfalls, with bays, mangroves, and beaches facing the southern Atlantic Ocean. Some of Brazil’s oldest colonial cities, historical and indigenous communities, are found within The Atlantic Forest Great Reserve , and all within a short distance of two of Brazil’s largest, important urban centers – São Paulo and Curitiba. Cultural and natural richness are combined here, and their combination provides a rare opportunity to conserve and take advantage of the many wonders of this unique landscape. The natural wonder and bounty of these reserves as the base of a new economic strategy will benefit the forest as well as the many impoverished communities that share their lives with the Atlantic Forest in southern Brazil.